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By admin, December 18, 2010 3:18 am

4 Stages of Web Design

Stage 1 – Style over substance

The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

Stage 2 – Designing for online visibility

In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of pounds in business

Stage 3 – Designing for your audience

By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 – Site redesign

After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Conclusion

Web sites should always be designed with your target audience in mind, not your own personal preferences. Colours have meaning. Professional designers understand the psychology of colour and the use of white space to best project the image your audience wishes to see. (For example, try not to use the colour red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They’re not. Your target audience who will ultimately determine the success or failure of your site.

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By admin, October 9, 2010 5:59 pm

Charlotte Web Design: Low cost ?????????????? Amount of money? Thoughts? one SOCI t? varies from one sector? industry. A company can d? Think millions, may w? Break while another SOCI t? not once, 000 Many pr? f? rent go? background with their competitors in the eyes. But most of the new company m t? Need the amount they spend? the printing of their products or services to brake.

the publicity? takes many forms – newspapers, magazines, t?? s vision, the Internet, and so on. Each m? Method has its advantages and disadvantages? Vantages. What is a bit can not f? A further work. Experts consider? rent the publicity? of-mouth?-mouth are the most effective form of publicity?. This technique is known as a process of transferring information from anyone? person and is free.

Here is a list of low co t and no m?-public method? co? ts pr? seen by the Guide to start a business by Black Enterprise. These m? Methods have av? R? Are? Be tr? S n? Useful business e ages.

– Cr? st an information leaflet and cr? ation, a new restaurant or business bulletin board may
Cards k Notes ?. – Important marketing tool that the image of your company /> Brosch Ren refl? You -.. give you the possibility? to obtain information to carve?’re on your company and products or services you offer
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Whatever m? Method w hlt your business?, M must if you pla t as f? Get your money. But should you? Be the most effectively reach your target audience.

F? r more information and advice, more guide your own business? ft. of Black Enterprise.

CODANK Charlotte is a top web design and Internet marketing? Charlotte, North Carolina. The company sp? To specialize in one? Ventail of web design services. CODANK sp? Factory specializing in Search Engine Optimization (SEO), graphic design, online marketing and web design and d? Development.

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By admin, September 3, 2010 11:57 am

SEO Services ? Get a Top Rank in Search Engines that is also Long-Lasting

Search Engine Optimization (SEO) is a prestigious but time consuming technique where the website is tweaked with search engine-friendly programs, codes, content, and graphics to make it top ranked in important search engines. The content primarily is interspersed with relevant keywords so that useful customers get to see the website in the search results.

Although the salient algorithm used by the search engines are not known to any webmasters, seasoned web experts can easily identify the points based on which sites are ranked. The main criteria considered here are keywords, consistent navigation, lucid layout, clean source code, and files which don’t increase the loading time of the site. Here are some important SEO services you should look for when optimizing your website.

Identifying Business Goals and Audience

The optimization effort can be successful only when the correct tasks are chosen for each SEO services that are offered by an SEO firm. For instance, the business objectives, website expectations, target audience, traffic wants and expectations, and popularity of keywords matter a lot for implementing the SEO methods in a site. The first task for an SEO team offering SEO services is to identify these factors in business.

Managing Keywords and Key-Phrases

The success of SEO is keywords and key phrases. SEO services from a capable SEO team would look into the right combo of keywords which is able to attract the right kind of target audience. The tasks would include keywords, popularity of these key phrases against the amount required to use them for bidding process.

Integrating Apt Content

Content is the king for all types of websites which are vying for top slots in search engines. SEO services would include developing just the right content, integrating optimum number of keywords, and polishing the source code as well with relevant key phrases.

For instance, Meta tags, Alt tags, titles, and headings are provided with keywords. The density of the keywords should not cross 6 percent of the body text. Apart from keyword, content should be direct, informative, to-the-point, lucid, and simple for the readers to understand.

Navigation and Layout

Consistency and appealing look-n-feel helps website get a good rank in search engines. SEO services offered by a competent firm take care of the intuitive navigation of the site by making it consistent in design and outlook.

The layout should reduce the cognitive power of the reader. An appealing website design would have colors of the background and fonts matching enough so that the site is pleasant to read. Adequate white space, sitemaps, instructional text, and many such useful elements must be looked after by the SEO expert.

Link Building

Links, socialization, and communication marketing are also important in making a site top ranking in search engines. In fact, more the inbound quality links better would be the ranking and its consolidation. As a result, SEO services include link building from relevant websites.

Remember, White Hat SEO services are essential for a website to succeed in attaining top ranking in search engines. Top SEO services providers take a note on legal services for optimizing a site. Side-by-side they also keep a check on the illegal Black Hat SEO techniques as they can spoil the effort rendered through sincere SEO services.

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By admin, October 8, 2009 8:10 am

Web functionality vs. design vs. functionality debate

is very important in the Web design community, and open debate. Ultimately, there seems to be a balance between creating a visually impressive website without usability is essential.