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Learn HTML / CSS / XML

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Once you start building Web pages, you will want to learn the languages that build them. HTML is the building block of Web pages. CSS is the language used to make those Web pages pretty. And XML is the markup language for programming the Web. Understanding the basics of HTML and CSS will help you build better Web pages, even if you stick with WYSIWYG editors. And once you’re ready, you can expand your knowledge to XML so that you can handle the information that makes all Web pages function. The information on this page will help you learn the languages that make up the Web.

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1. What is HTML?

2. HTML Tutorial

3. HTML Tag Library

4. Reviews of HTML Editors

5. What is CSS?

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6. CSS Tutorial

7. Style Properties

8. What is XML?

9. XML Tutorial

10. XML Specifications

What is HTML?

HTML

HTML, or HyperText Markup Language, is the basic building block of a Web page. These articles start with the basics of HTML. Even if you have very little experience with computers, if you’re willing to take the time, you can learn HTML and start building your own Web pages.

* Building a Web Page for the Totally Lost

* What is HTML?

* 8 Cheap and Easy Ways to Learn HTML

* How to Build a Basic Web Page

* Five Easy Steps to Starting Your Web Page

* Why are There Different Versions of HTML?

* HTML Glossary

HTML Tutorial

If you want to learn HTML, you can take an online course or follow the steps in this tutorial to learn HTML.

* Write HTML in Windows Notepad

* Write HTML in Macintosh TextEdit

* Basic HTML Tags

* HTML Tags for Text

* How to Add Headings, Bold, and Italics in HTML

* Using HTML to Make Lists

* Linking to Other Pages

* Adding Images to Web Pages with HTML

* Uploading Your Web Pages to the Internet

* Free HTML Course

HTML Tag Library

HTML tags are the basics of HTML. Once you understand how HTML works, you’ll want to know more about the tags and elements that you can use in your Web pages. The About.com HTML Tag Library provides information about HTML 4.01 tags and XHTML 1 elements as well as tags outside the specification. The HTML attributes covers all the attributes you can use in the tags. And the HTML codes let you put special characters into your Web pages.

* HTML Tag Library

* HTML Attributes

* HTML Codes and Special Characters

* HTML Tag References and Information

Reviews of HTML Editors

While many people use text editors to write their HTML, there are a lot of great software programs out there to help you write HTML.

* Choose an HTML Editor

* Before You Buy an HTML Editor

* Business Case for Editor Types (WYSIWYG vs. Text)

* The Best Text Editors for Windows

* The Best Text Editors for Macintosh

What is CSS?

CSS

CSS, or Cascading Style Sheets, lets Web designers affect the look and feel of their Web pages. CSS is the way that you implement most design features in your Web pages. These articles explain the basics of CSS and how you can start learning to add style to your Web pages.

* What is CSS?

* Your First Style Sheet

* CSS Step by Step

* 10 Tips to Learning CSS

* CSS Tip of the Day

* CSS Glossary

* CSS Editors

* More Beginning CSS Articles

CSS Tutorial

There is a free short course on learning CSS. This course takes you through the basics of CSS in 5 days. But if you want to go deeper into CSS or at a faster or slower pace, use this tutorial to walk through all the elements of Cascading Style Sheets.

* Learn CSS in 5 Days – Free Class

* The Basics of CSS

* CSS Syntax

* How to Add Styles to Web Pages

* Modify Fonts with CSS

* Adjust Text with CSS

* The CSS Box Model

* Backgrounds and CSS

* CSS and Lists

* CSS Positioning and Layout

* Styling Tables, Frames, and Forms

* Advanced CSS Topics

* More CSS Help

Style Properties

Style properties are like tags in HTML. They are what make CSS do what it does. Once you understand how to put CSS in your documents, then you can start learning the many different properties in CSS versions 1, 2, and 3.

* CSS 1 Properties

* CSS 2 Properties

* CSS 2 vs CSS 1 – What’s The Difference?

* CSS 2 Selectors

* What is CSS 3?

* CSS 3 Selectors That Work Right Now

* CSS Pseudo Properties

* CSS Selectors

What is XML?

XML

XML, or eXtensible Markup Language, is a way to bring your HTML skills to a whole new level. By learning XML you learn how markup languages work. These articles explain the basics of XML and take you through why you might want to learn more about the eXtensible Markup Language.

* What is XML?

* Frequently Asked Questions about XML

* Write Your First XML Document

* Who Uses XML?

* Origin and Design Goals of XML

* XML Resource Center

XML Tutorial

The free XML class teaches you all about XML in a weekly email course over ten weeks. Or you can go through the articles here to learn more about XML at your own pace.

* Free XML Class

* Elements in XML

* Attributes and XML

* Making an XML Document Well-Formed

* What is a DTD or Document Type Definition?

* How do you use DTDs in Markup

* XML Glossary

* XML Articles

* More XML Tutorials

The Importance of Web Design, SEO and SEM

Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company’s web design details and web presence has replaced a wide array of communication vehicles. Nowadays customers, suppliers, and even potential investors form a first impression from a company’s web presence.
And it’s not just the homepage – a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website. 

Next, you have to be sure that the front end, “the market engine,” is tied tightly to all of your company’s back-office functions. Everything must work smoothly so that billing, customer care and relationship management, inventory, shipping, and even sales can use your web presence as an integrated business tool.

So in a nut shell, here is basically the steps to great web design when you tie it into SEO and SEM. Getting yourself a favorable listing in search engines is a matter of following these two steps when designing your website pages.

Step 1: Use your TITLE Tag Properly!

Most search engines place a lot of weight on the content of your TITLE tag. Your page’s title is very important and you should design it properly. Do not set the title of your page to something totally unrelated to your site. For example: “Welcome!” or “Thank You For Visiting!” simply will not do.

When surfing the net I often see plenty of pages where the title is “Untitled Document” or “Title Your Page Here” – the page owner hadn’t even specified a title at all. It’s unfortunate because those pages are missing out on potential search engine ranking.

Your TITLE tag should clearly represent what your site is about. If you’re building a page that talks about your company’s products, the title should thoroughly reflect that topic. “Our Products” or “Product Listings” is a bad choice for a page title – people are probably going to be searching for your company by name or by the type of product you sell. Thus, using our website as an example: “Vancouver Web Design, SEO Vancouver, BC Web Design”. What ever business you are in, make sure your title tag reflects exactly who you are and what you do.

Also consider using keywords in your TITLE tag. For example, let’s say you’re selling real estate. You might want to make the title of your main page “Seattle Real Estate, Real Estate Agency in Seattle, Listing Homes, Property and Commercial listing for the Seattle Area!” As you can see, this title gets right to the point about the topic of the page. It also uses your keyword: “Seattle Real Estate,” and more specifically “Real Estate Listings in Seattle” (twice). Someone searching for “Real Estate” is more likely to find YOUR page than a page titled “Homes For Sale.”

Step 2: Keywords aren’t just for META tags

Over the years, META tags have been hawked as “the” way to get good listings in the search engines. Early on, this was true – when META tags were first created in the HTML specifications, search engines put a lot of weight on them. Several years ago you could literally boost yourself to the top of the search results by including repetitive keywords in your META tags.

However, META tags have now become the most abused part of web pages. People routinely add META keywords to their page which have no relevance to their site’s topic. For example, many webmasters use META keywords like “pics” or “mp3″ even if their site has nothing to do with those categories. They’re hoping that people who search for hot topics will stumble across their page and stop by.

Those tactics do not work anymore. META tags now carry a surprisingly low weight in all of the popular search engines. What is important now is the overall content of your page. Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons. However, they all focus on one thing these days: the REAL content in your web page. If you create a web page about “The CompanyABC Business Opportunity” but include META keywords like “free pics” and “download music,” your site’s not going to be indexed under the topics you defined in your keywords. In fact, it might be rejected altogether!

Not only should you make sure that your META keywords tag appropriately reflects the content of your page, you should ensure that the text content of your page contains a good distribution of your keywords. Mention your company name often (and evenly) throughout your site.

For Example: “Our Company is the best company around. Imagine working at home and being your own boss – Our Company makes it possible! Your potential for earnings with Our Company is unlimited. Our Company allows you to sell as much as you want or as little as you want. The amount of money you make with Our Company depends on how much effort you put into your Our Company business.” Using your company name strategically and through out your web page is going to get you much higher rankings when someone performs a search for Our Company.

As you can see, the keyword (Our Company) is evenly distributed. Don’t try bunching up your keywords at the end of the page, that doesn’t work and may prevent you from being listed at all. You should concentrate on using keywords as part of your site’s content, and spreading them evenly throughout your text.

As you can see, these two steps are pretty simple. It’s all a matter of incorporating them into the design of your web pages – or redesigning your pages to fit, if your site is already live and submitted. There is never any guarantees that your website will end up #1 in the search results, but I do guarantee that if you follow these two steps you’ll achieve better overall rankings.

Above all else, avoid common spammer tactics like grouping keywords at the bottom of your page, or trying to “hide” keywords by making the text the same color as your page’s background. Search engines look for these methods and will often disqualify your page if they encounter what they think is spam.

Six Tested SEO Tips

It seems these days everyone is an SEO expert. What they don’t tell you is they’re self-proclaimed experts in SEO with very little technical background and no credentials to back them up. Trying to find a quality SEO expert (a true expert) is becoming a frustrating task for webmasters.

An early black hat trick was to fill in all the white space on the page with the page keyword in white font color (white letters on a white background). If the page was viewed on the screen, it looked normal with five or six keyword occurrences, but if you looked at the HTML, you would see the keyword on the page say 300 times.

The idea was to use visual design and color to trick the human eye into not seeing a page loaded with keywords but to make it seem to the search engines that you are loaded with keywords.

Create a site which attracts viewers. On the other hand, you should place the menu bar and the graphic header on a similar location at each page. If the design of your site is interesting for the viewers, then they will keep on returning to your site. If you are not able to keep the users who visit your site, it means that your SEO is not effective at all.

The information erases all over and under expectations. It keeps the balance between what the company is going to do and what you want to achieve. Some webmasters are expecting for an overnight result on their search engine optimisation campaign.

You also need to determine whether this person has the clout – or access to those who have the clout – to get the necessary changes to the website made and to get buy in for the entire SEO initiative.

Comment Tags are used to include design notes in the background source code when creating a website page. Comment tags are supposed to be used only for adding instructions or reminders to your html code; previously, these tags were used to artificially increase the keyword phrase count / proximity for targeted keyword phrases.

Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at different domain names that all link to one another. This is the worst form of back hat seo techniques.

That first website has since been purchased by another, but not before they removed those links from the page. Which only happened after they had secured a strong position in the SERPs. Was this a calculated maneuver? Was it meant to push the boundaries of good SEO and then dispose of the evidence before a search engine could ban them? Maybe. But we’ll likely never know.

It is not hard to build a web page that follows the rules and does not break accepted webmaster guidelines. There are 5 Beginner, 5 Intermediate and 5 Advanced SEO techniques that can help in your SEO efforts. However, these 5 abuses will get a web site banned if and when it is crawled by a search engine, or reported by a web surfer

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SEO Company

There are many things you wish to think about before selecting to enlist the services of an SEO company. The primary query you need to ask is, \”Will I do it myself?\” – if the answer is yes then you ought to in all probability not be hiring different folks, as a result of no one knows your website better than you. But, a ton of individuals who suppose they perceive the basics of SEO only understand what they have been told, and that is that you need to find a method to trick the algorithms that search engines use and do whatever you can to urge as abundant traffic as possible.

This is not essentially the case, and at National Positions we believe that prime search engine rankings return with laborious work, patience and good quality content. As an Seo Company we have a tendency to are proficient in optimization along all thirty of the guidelines set out by Google and other search engines, and we tend to can slowly work on your page adjusting minor on and off the page features, adding links and modifying your page structure. All of those adjustments should be created continuously, and this is what you get after you get hold of SEO services.

All of those tweaks are well and good, but there is one thing that no quantity of money can purchase you, and that is sensible content. If you made a website concerning a sure subject, then you are knowledgeable concerning that subject! We can work with the content you develop for your website and manually edit it so that it attracts a lot of attention from search engine spiders without obtaining your page banned for keyword spamming. Keep in mind that content is king, and providing your users with a high quality experience is what our Seo Company is all about.

There are a lot of SEO service providers there who claim that they will get you top rankings in solely some weeks. Beware of those claims, because whereas an Seo Company will get you the top ranking in nearly no time in any respect, there\’s terribly very little likelihood of you keeping that ranking. As whichever loophole the Seo Company you used is closed by major search engines, your page can either be de-listed from these search engines or can merely not come back relevant results to their spiders.

If you want to build quality, high-changing traffic the organic method, then you would like an Seo Company who believe that quality content and helpful resources go a ton any than clever tricks. At the top of the day if you are doing not offer your users with a positive expertise on your page, then there is no purpose in them even finding it in the primary place. Ideally, you wish each person on your web site to need to be there, and if individuals realize themselves on your page by chance, there is not a very big likelihood that they can stay to work out what you have to offer.

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